Everything you do can add value
A brand is so much more than a logo and visual identity. Simply put, a brand is how you orchestrate everything you do, so you are working in the same way and to the same goals. A brand is how you engage your audience in everything you do. If your business positioning and offering is for the mind, then your brand is how you communicate and add value to that offering; how you gain trust, how you respond and serve, and how you attract people who are looking for solutions like yours.
Brand value is not something that appears overnight. It is a retrospective benefit that is built over time and over many aspects of your company behaviour. Like it or not – you have a brand image that effects your whole business and it is a subject worth discussing.